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Trade Mark | Service Mark

Trade Mark | Service Mark

A trademark is any word, name, symbol, device or combination thereof adopted and used by a person or entity to identify goods made or sold and to distinguish them from the goods made or sold by another person. If products or goods are sold, think "trademark." (O.C.G.A. § 10-1-440)

Primarily, registration of a trademark or service mark provides two things. First, it provides actual public notice. By registering the mark with a central filing agency, the mark is available for public scrutiny. This benefits both the owner, who seeks exclusive use of a mark, and a potential filer who seeks to ensure that his or her mark does not conflict with a mark already in use.
What is the effective term of a registration?

Ten (10) years. As long as the mark is still in use in Georgia, it can be renewed for subsequent ten (10) year terms.

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